Super-foods: (Goji) A Wise man once said…

By on February 14, 2012

Goji Berry

The Pronunciation: Goji (Goh-jee) Berries or also known as Wolfberry or Lycium

The Look: A small ellipsoid shaped fruit that resembles an egg-shaped grape tomato that is roughly 2 cm in length. The colour is vibrant reddish orange. Sold in a dried form, they have a raisin-like texture.


The origin: The fruit comes from China and Tibet

The inside: When grown they contain up to 60 tiny seeds.

The Taste: Similar to that of a cranberry, pomegranate and cherry

The Goji berry is jam packed with nutrients and minerals and is extremely rich in beta carotene. They are considered a super-food because they contain many healthy properties. This little berry has anti-aging capabilities, helps to increase stamina, improve vision, improve muscular deficiencies, fights cancers, protects the heart and is also rich in antioxidants. It is also contains essential fatty acids and is rich in vitamins B1, B2, B6, C and E. The history of the fruit dates back 600+ years, as it was used in  traditional Chinese medicines used to fight disease and sickness.

One very popular marketing myth that has spread across the world is that there lived a man from China who consumed Goji berries every day, by doing so he managed to live for 252 years between the years 1678-1930.  Whether it is fact or fiction, these berries do contain many health benefits and are well worth trying.

The Key Benefits:

  • Aids in a healthier heart and reduces blood pressure
  • Aids in weight loss
  • Many cardiovascular benefits
  • Helps prevent and fight inflammatory disease
  • Helps to improve vision
  • Helps to fight muscular diseases
  • Helps to fight glaucoma
  • Helps prevent cancer
  • Anti-oxidant benefits
  • Helps to protect the liver and kidneys
  • Improves sexual function and improves libido
  • Helps boost immune system
  • Helps fight diabetes
  • Helps to increase energy

The Preparation:  (Consumption in various forms)

  • Goji berry mixed with granola
  • Goji Juice, separate or mixed with other fruits
  • Goji Wine mixed with grapes
  • Lycium Tea Leaves
  • Wolfberry Beer
  • Soap seed oils
  • Yogurt product
  • Ground seeds
  • Seed oils
  • Served dried resembling raisins
  • Juice concentrate
  • Whole fruit Puree

The places to get it: (Price varies accordingly to location and volume purchased- roughly $30.00-$35.00 per 500grams)


  • Health Food Stores and Restaurants
  • Supermarkets
  • Juice Bars
  • Supplement Stores
  • Health Food Trade Shows


By: Michael de Freitas






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