MacBook Refreshes

By on July 2, 2012
Front View of MacBook

June 11 the WWDC 2012 keynote kicked off with enough new goodies to make your teeth rot. Among the sea of announcements was an entire Macbook line update. After waiting for what seemed like an eternity, it’s finally here; the refresh everyone’s been talking about for weeks.


Here’s the run down:


Macbook Air

Ranges From 

1029.00 (base 11″)

1.7GHz Intel Dual-Core Core i5, Turbo Boost up to 2.6GHz


64GB Flash Storage (


1529.00 (high end 13″)

1.8GHz Intel Dual-Core Core i5, Turbo Boost up to 2.8GHz


256GB Flash Storage (


You can also upgrade the processor to a 2.0 dual core i7 (3.2gHz Turboboost) and the RAM to 8gb for a pretty $220, bump your flash storage to 512 and you’ll be

shelling out another $500.


The major improvements here: 

  • 2x faster read speed from flash
  • usb 3.0
  • Ivy Bridge with Intel hd4000
  • 720p facetime cam


In relation to the last model, Macbook Air, there is not a whole lot of difference. The Ivy Bridge processors do show a slight performance increase, but where they shine is the

Intel HD4000 integrated, bringing a 60% improvement over the HD3000 for graphics. Now if you do a lot of graphics, intensive work, or gaming this wont cut it for you.

You’ll want to spring for discrete for sure. But for the average user, it’s a step in the right direction. Unfortunately, there’s no discrete option for air, you’re stuck with what you get, and that goes for ram too which is soldered to the board, which means no down the line upgrades. If you want to switch over to Mac but don’t want to shell out huge paper this hits it on the nose, not to mention it’s remarkably well specked for such a thin laptop (0.68 inches!).

Now let’s discuss the big boy model. There were a lot of rumours floating around the internet before WWDC that the entire line up would be getting a “retina display” refresh

and I bet there were a whole lot of tech bloggers out there polishing their apples (if u know what I mean) to the rumours. Unfortunately it didn’t pan out as well as we

thought. Needless to say there were a lot of disappointed techies with ahem…blue balls. The 15 inch model will be getting retinas but unfortunately the poor 13″ is a

no go. Let’s take a look at those specs real quick:


Macbook Pro

Ranges From

1229.00 (low end 13″)

2.5GHz Dual-core Intel Core i5, Turbo Boost up to 3.1GHz

4GB 1600MHz DDR3 SDRAM — 2x2GB

Intel HD4000 Graphics (integrated)

500GB Serial ATA Drive @ 5400 rpm

SuperDrive 8x (DVD±R DL/DVD±RW/CD-RW) (


2829.00 (high end 15″)

2.6GHz Quad-core Intel Core i7, Turbo Boost up to 3.6GHz


Intel HD Graphics 4000 (integrated)

NVIDIA GeForce GT 650M with 1GB of GDDR5 memory (discrete)

512GB Flash Storage

Retina Display  (


Do I need to mention the improvements? Retina, Geforce discrete, Flash storage? Not to mention all the upgrades the air acquired also: Ivy, new cam, flash storage, and USB 3.0.

I would love nothing more than to spec the hell outta the 15″ but something tells me I’d have to strip on the weekends to pay for it.

If you can afford it, do it. It is by far the best screen you can get on a laptop, with 3 million (YES! million) more pixels than a 1080p HDTV you can pretty much stick your eye to the screen and not see a visible pixel. Obviously if you’re using it to watch HD movies or just regular web surfing, email, etc. you are not going to see a whole lot of improvement.  A 1080p movie, will look like well….a 1080p movie. But if you’re a photographer, a graphic designer, or just a high res XXX movie addict, this screen is made for you at 2880×1800, 220 ppi (pixels per inch). So be prepared to get eye-banged… hard!




About Rohan

An upcoming independent hip hop artist and writer for egomagonline. Check my articles and write ups, feel free to follow me on Facebook and Twitter.

Your Information will never be shared with any third party.